(559) 235-7770
CUSTOMER REVIEWS
Last Updated: May 23, 2026
Armament Coatings & Roofing, Inc. (“Company,” “we,” “us,” or “our”) operates the website https://armamentcoatingsandroofing.com/ (the “Website”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our Website or use our services.
By using our Website, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the Website.
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1. INFORMATION WE COLLECT
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A. Information You Provide Directly
When you interact with our Website, you may voluntarily provide personal information, including:
• Name
• Email address
• Phone number
• Physical address
• Project details or service requests
• Any other information you submit through contact forms, quote request forms, or scheduling tools
B. Information Collected Automatically
When you visit our Website, certain information may be collected automatically, including:
• IP address
• Browser type and version
• Operating system
• Device type
• Pages visited and time spent on pages
• Referring website or source
• Date and time of visit
C. Cookies and Similar Technologies
Our Website uses cookies and similar technologies. Cookies are small data files stored on your device that help us improve your experience. We use:
• Essential Cookies: Required for the Website to function properly (e.g., session management, consent preferences).
• Analytics Cookies: Help us understand how visitors use our Website (e.g., Google Analytics). These are only activated with your consent.
• Marketing/Advertising Cookies: Used to deliver relevant advertisements and track campaign effectiveness (e.g., Meta Pixel, Google Ads). These are only activated with your consent.
• Functional Cookies: Enable enhanced functionality and personalization.
You can manage your cookie preferences at any time through our cookie consent banner or by adjusting your browser settings.
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2. HOW WE USE YOUR INFORMATION
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We use the information we collect to:
• Respond to your inquiries and service requests
• Provide roofing estimates and schedule appointments
• Improve our Website and services
• Communicate with you about our services, promotions, or updates (with your consent)
• Analyze Website usage and performance
• Comply with legal obligations
• Protect against fraud or unauthorized activity
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3. THIRD-PARTY SERVICES
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Our Website may use the following third-party services that may collect or process data:
• CompanyCam (showcase.companycam.com) — Displays project photos on our Website.
• Roofle (app.roofle.com) — Provides our roof quote estimation tool. When you use this tool, your information may be shared with Roofle to generate your estimate.
• Google Analytics — May be used to analyze Website traffic and user behavior. Data collected includes pages visited, session duration, and general location. Google Analytics data is anonymized where possible.
• Google Tag Manager — May be used to manage and deploy tracking technologies on our Website. No data is collected by Google Tag Manager itself, but it facilitates the loading of other services.
• Meta (Facebook) Pixel — May be used for advertising measurement and optimization. If active, it is only loaded after you provide consent through our cookie banner.
• CookieYes — Manages cookie consent preferences and records your consent choices.
All analytics and marketing tools that collect personal information are gated behind our consent management platform and will not load or transmit data until you provide affirmative consent.
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4. YOUR CALIFORNIA PRIVACY RIGHTS (CCPA/CPRA)
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If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):
A. Right to Know
You have the right to request that we disclose what personal information we have collected, used, disclosed, or sold about you in the preceding 12 months.
B. Right to Delete
You have the right to request that we delete personal information we have collected from you, subject to certain exceptions.
C. Right to Opt-Out of Sale or Sharing
You have the right to opt out of the “sale” or “sharing” of your personal information. You may exercise this right by:
• Clicking the “Do Not Sell or Share My Personal Information” link on our Website
• Contacting us directly using the information provided below
D. Right to Correct
You have the right to request correction of inaccurate personal information we maintain about you.
E. Right to Limit Use of Sensitive Personal Information
If we collect sensitive personal information, you have the right to limit its use to what is necessary to provide our services.
F. Right to Non-Discrimination
We will not discriminate against you for exercising any of your privacy rights.
To submit a request, contact us at the information provided in Section 9 below. We will verify your identity before processing your request and respond within 45 days as required by law.
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5. DO NOT SELL OR SHARE MY PERSONAL INFORMATION
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We do not sell your personal information for monetary consideration. If any analytics or advertising tools on our Website constitute “sharing” of personal information under California law (such as for cross-context behavioral advertising), such sharing only occurs after you have provided consent through our cookie banner.
You may opt out at any time by:
• Using the “Do Not Sell or Share My Personal Information” link in our Website footer
• Adjusting your cookie preferences through our consent banner
• Contacting us directly
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6. DATA RETENTION
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We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Information submitted through contact or quote request forms is retained for the duration of our business relationship and as required for legal compliance.
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7. DATA SECURITY
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We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.
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8. CHILDREN’S PRIVACY
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Our Website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete that information promptly. If you believe a child has provided us with personal information, please contact us immediately.
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9. CONTACT US
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If you have questions about this Privacy Policy, wish to exercise your California privacy rights, or have concerns about our data practices, please contact us:
Armament Coatings & Roofing, Inc.
4051 N Valentine Ave, Ste 111
Fresno, CA 93722
Phone: (559) 235-7770
Email: info@armamentcoatingsandroofing.com
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10. CHANGES TO THIS PRIVACY POLICY
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We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. When we make changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this Privacy Policy periodically. Your continued use of the Website after any changes constitutes your acceptance of the updated Privacy Policy.